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Designing a Logo for a Media Company
Designing a Logo for a Media Company
In this short project course, Nigel French reviews the creative brief for a fictional media company and explains how to approach the challenges presented when creating a company logo. The course covers the preliminary research and sketching phases before exploring numerous potential solutions with Adobe Illustrator.
Understanding what makes a good logo Assessing the scope of the job and your client's needs Developing ideas in Illustrator Presenting concepts to clients Creating print- and screen-ready logos
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